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Sendgrid Pitch Deck

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SendGrid created a platform that allows businesses to communicate with their customers through transactional and marketing emails. 

SendGrid’s innovative, cloud-based software has made it easier for entrepreneurs and business owners of all sizes to scale through email delivery. But like all of their customers, they too had to start from the bottom. Founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, SendGrid relied on the Techstars accelerator program to get them off the ground. Since then they have raised an impressive $81 million, officially going public on November 16, 2017.  Nearly a year and a half later in February 2019, communication software conglomerate— Twilio— acquired SendGrid.

We’re taking SendGrid’s original pitch deck and giving it a spin.

Check Out the SendGrid Pitch Deck Makeover in

A well-designed pitch deck template can seal the deal for the growth of your project or startup. Your goal is to grab the attention of potential investors and build excitement about your brand, the way SendGrid’s presentation does, but also not get bogged down in too many details. Take a look at some of SendGrid’s slides, like Market Opportunity, Data, and Projected Growth to get a sense for how to strike that balance.

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Quick tips for creating a successful pitch deck

In addition to SendGrid, we’ve taken cues from other top startups who’ve raised money from angel investors and VCs with effective pitch decks. Here are some tips to consider when customizing your own pitch deck template:

Develop a cohesive color scheme

The colors in your presentation should be harmonious, and on brand, from slide to slide. Whether you go with bold bright blocks of color, a neutral color scale, or a monochromatic fade—the choices are endless.

Each slide makes an impact

The overall layout of your slideshow is important, but each slide template also needs to make an impact. Capitalization, bolding key messages, and adding color will create attention on each individual slide.

Consider the order of slides

Your presentation should unfold in a story that keeps your audience engaged. The order of your slides impacts the ultimate outcome and whether or not your audience is persuaded at the end of your presentation.

Use visual aids

Charts, funnels, graphs, and images all add to the way your presentation is received. Visual aids make slides memorable and draw notice from your audience to important components.