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Mixpanel Pitch Deck

Use This Template

Mixpanel is a business analytics service that monitors user interactions with websites and mobile apps to measure engagement and retention.

Mixpanel’s innovative platform has made it easy for businesses to track user behaviors, identify trends on websites or mobile apps, and ultimately make product improvements or adjustments for a better user experience. The tool attaches each interaction to a specific user so that internal teams can analyze data in real-time, more efficiently. But before they could help other businesses pull meaningful metrics, they had to create their own. Mixpanel was born in San Francisco in 2009 by co-founders Suhail Doshi and Tim Trefren. Since 2009, the company has secured an impressive amount of funding from investors — the most recent being a Series C round of $200 million in November 2021 — so they’re no strangers to a pitch deck.

We’re taking Mixpanel’s original pitch deck and giving it a spin. 

Check Out the Mixpanel Pitch Deck Makeover in

A well-designed pitch deck template can seal the deal for the growth of your project or startup. Your goal is to grab the attention of potential investors and build excitement about your brand, the way Mixpanel’s presentation does, but also not get bogged down in too many details. Take a look at some of the slides below to learn how to strike a good balance.

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Quick tips for creating a successful pitch deck

In addition to Mixpanel, we’ve taken cues from other top startups who’ve raised money from angel investors and VCs with effective pitch decks. Here are some tips to consider when customizing your own pitch deck template:

Develop a cohesive color scheme

The colors in your presentation should be harmonious, and on brand, from slide to slide. Whether you go with bold bright blocks of color, a neutral color scale, or a monochromatic fade—the choices are endless.

Each slide makes an impact

The overall layout of your slideshow is important, but each slide template also needs to make an impact. Capitalization, bolding key messages, and adding color will create attention on each individual slide.

Consider the order of slides

Your presentation should unfold in a story that keeps your audience engaged. The order of your slides impacts the ultimate outcome and whether or not your audience is persuaded at the end of your presentation.

Use data visualizations

Charts, funnels, graphs, and images all add to the way your presentation is received. Visual aids make slides memorable and draw notice from your audience to important components.