There’s a lot that goes into the home-buying process, and it’s a real estate agent's job to make it as seamless as possible for the buyer. Things like housing market trends, interest rates, availability, and budgets are all major factors that can affect the success of a realtor. However if there’s strong communication in place, a potential buyer will feel more confident in their decision– which ultimately makes it an easier sell.
Still, realtors are typically responsible for drumming up their own business, so having solid marketing strategies in place can help them capture qualified leads, improve listings, facilitate more seamless communication with clients, and ultimately close more deals.
Here are five ways realtors can leverage marketing strategies to win new business.
Use presentations to showcase your listings more effectively
A real estate presentation allows agents to showcase the selling points of a listing to potential buyers to help with the decision making process. Having a deck on hand helps real estate agents level up their listings, connect with more buyers, and show key features in a more visually appealing way.
Beautiful.ai’s customizable real estate presentation template has everything you need to share listing amenities, vital information about the housing market, and leave your contact information with a prospect in case they want to follow up with questions.
Optimize your website for more leads
Your website is an extension of your brand, and can be a useful tool in lead generation. To help drive more traffic to a real estate website, realtors can create informative blog posts and videos about the local market, home buying tips, and neighborhood highlights. These help to establish yourself as a knowledgeable resource, while providing valuable information to individuals beginning their home search.
Search engine optimization can take your real estate website to the next level to ensure it’s reaching the right audiences to attract potential buyers. Honing in on the right keywords and content can be the difference between your website showing up on a Google search, or not.
Craft engaging email marketing campaigns
Realtors can build an email list of interested buyers and send regular updates about new listings, price reductions, and open houses to keep them engaged. This helps real estate agents stay top-of-mind for interested buyers so that they’re more likely to win their business when the client is ready to move forward with the home-buying process.
A real estate presentation can also act as a great follow-up resource. After a listing, agents can send an email to interested buyers and attach a presentation as a tangible takeaway with all of the listing information they need to inform their decision.
Leverage social media
Nearly every business, in any industry, can (and should be) leveraging social media to reach new audiences. Realtors can use platforms like Facebook, Instagram, and LinkedIn to showcase listings, engage with potential buyers, and build relationships with other professionals in the industry. By putting yourself, and your listings, out there for potential buyers to discover you’re opening yourself up to the opportunity of new leads outside of your current network.
Encourage referrals and word-of-mouth
In today’s digital world, the traditional word-of-mouth marketing is often overlooked. Nothing helps build trust in new clients like being referred by old ones. Offering incentives to previous clients or satisfied customers to refer their friends and family to your real estate services can be wildly impactful. Realtors might even consider adding a testimonial or review section to their website to showcase their past wins.
