According to the Small Business Administration, 81% of the 30 million small business owners in the United States are solopreneurs. While there are plenty of benefits to operating your own business, lacking any sort of team also presents challenges, particularly when it comes to marketing your brand.
Marketing any business requires time, resources and often extra cash that many solo efforts lack, especially in their early phases. Therefore, effective marketing strategies are especially important for solopreneurs hoping to scale their companies and increase their profits.
What is a solopreneur?
A solopreneur is an entrepreneur who operates their business on their own. Many successful small businesses start as solopreneurships until they establish enough growth to justify hiring a team. Even as they scale, however, some solopreneurs simply prefer to remain a one-person business operation. And as online business opportunities have evolved, so have the possibilities for solopreneurs.
While there can be plenty of freedom associated with solopreneurship, success requires one person handling all the elements of a business, including everything from accounting to marketing to logistics. That hefty responsibility not only can be taxing on time, but it can challenge the skill levels of even the savviest entrepreneurs.
Solopreneur marketing strategies
Solopreneurs have to juggle multiple tasks to operate a successful business. While marketing is pivotal to that success, solopreneurs often are challenged to find the necessary time and money to effectively promote their brands. Fortunately, certain marketing strategies can help solopreneurs masterfully promote their brands with limited resources.
1. Customize a template
Did you know a presentation can be beneficial even if it’s not actually presented to anyone other than its creator? Solopreneurs can create effective marketing plan presentations to help them set goals and organize their strategies. Beautiful.ai users can customize a marketing plan presentation template, which features 10 fully customizable slides packed with infographics and design features to guide your strategy.
2. Automate email marketing
Email can be a highly effective marketing tool, but it can also be time-consuming – and time is a scarce resource for many solopreneurs. Fortunately, solo entrepreneurs still can take advantage of email’s high return on investment by automating their efforts. Automated marketing tools can help solopreneurs to set up automated email campaigns with ease.
3. Employ integrated software
Few modern brands can succeed without using marketing software to enhance their digital marketing strategies. Using too many software options, however, can result in time-consuming confusion, not to mention excess cost. Solopreneurs can simplify their marketing efforts and save money by employing a single, integrated marketing software solution. With an integrated platform, brands can handle all of their marketing tasks from a single space, saving time and money.
4. Develop your website
An effective website is paramount to success in today’s business world. After all, most potential customers will research a company and its products online before making contact. It’s important not just to have a website, but to develop it in a way that it effectively markets your brand. Ensure that your website introduces your company, shares its story and informs potential customers why they should choose you. Be sure you infuse your website with high-quality images, and design it so that it’s simple to navigate.
5. Publish evergreen content
Because solopreneurs must balance the time they dedicate to different business functions, they often don’t have time to create a steady stream of new content for their websites. Evergreen content, the type that stays relevant for a long period of time, can be an effective solution in such situations. By creating, for example, an SEO-optimized blog post that consistently ranks high among search engines, a solopreneur can maximize their efforts, save time and effectively market their brand.
6. Engage your customers
When a business is operated by a single person, customers expect that person to engage with them. A personalized experience is one factor that sets solopreneurships apart from larger companies. Therefore, it’s important for solopreneurs to pay extra attention to customer service and engagement. By spending time each day responding to customers’ comments and questions, whether that’s via email, phone, social media or even in person, a solopreneur will establish trust and build a base of loyal customers that will help the business grow.