Discord Rebrand Presentation Template
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord’s, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company’s 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing “Clyde"— the Discord logo— from his chat bubble, a more saturated “blurple” (blue-purple) brand color, and an updated font.
This presentation is using Discord's 2021 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their rebrand here.
Our Discord rebrand presentation can also help you:
- Explain what lead your team to a rebrand
- Showcase the journey from old to new branding for future reference
- Share any new branded assets, like typography and logos, with key stakeholders
Use our template to create an effective rebrand presentation
Discord’s rebrand was designed to encompass a more welcoming experience from start to finish, but first they had to do an overhaul of their existing branding. A rebrand like that requires organization so that your team can align on important brand developments and guidelines. That’s why our template includes everything you need to launch your own effective rebrand with inspiration from Discord. This template is not affiliated with Discord, we used their recent rebrand as inspiration for this deck. Check it out::
Pro tips for creating your own rebrand presentation
As you use this Discord rebrand presentation template to build your own deck, keep these tips in mind:
With a rebrand presentation template, you’re likely using all of your new branded colors, fonts and logos to create the deck. Making a custom theme will make it easier to recreate branded decks moving forward without having to manually adjust fonts and colors on each slide.
The design team worked hard on the brand’s overhaul, so give them some credit. Use our Team Members Smart Slide to introduce everyone who had a hand in the rebranding process.
A rebrand presentation can act as a resource for teams to reference when they need to find the new brand assets. Include examples of the old and new logo, the typography, and the exact colors with hex codes.
This doesn’t need to be a 20 slide deck explaining why you landed on specific typography. Include only the most relevant pieces of content to help colleagues stay on-brand and consistent moving forward.
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