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Spotify Rebrand Presentation Template

Use This Template

A rebrand is an internal overhaul of an organization’s identity and image to better reflect the business’s goals and mission. A rebrand presentation is necessary to introduce the new branding to your team and key stakeholders. This presentation is using Spotify's 2016 rebrand as inspiration to showcase the type of slides which can help marketers present the new face of the brand to employees, partners, and investors in an organized way. You can see more details of their rebrand here.

The customizable template has everything you need to get everyone aligned and up to speed on the new rebrand. A successful rebrand presentation can help you pitch new branding ideas, showcase the creative process, and introduce new brand guidelines. 

Our rebrand presentation can also help you:

  • Explain the reason for the rebranding 
  • Organize the evolution of old and new branding for future reference
  • Share new branded assets, like typography and logos, with the team

Use our template to create an effective rebrand presentation

This template is not affiliated with Spotify, we used their recent rebrand as inspiration for this deck. A rebrand presentation helps keep teams aligned on important brand developments and guidelines. That’s why our rebrand template includes everything you need to launch an effective rebrand. Those slides include:

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Tips to create your own rebrand presentation

As you use this template to build your own rebrand presentation, keep these tips in mind:

Create a theme

With a rebrand presentation template, you’re likely using all of your new branded colors, fonts and logos to create the deck. Making a custom theme will make it easier to recreate branded decks moving forward without having to manually adjust fonts and colors on each slide.

Introduce the team

The design team worked hard on the brand’s overhaul, so give them some credit. Use our Team Members Smart Slide to introduce everyone who had a hand in the rebranding process.

Include examples

A rebrand presentation can act as a resource for teams to reference when they need to find the new brand assets. Include examples of the old and new logo, the typography, and the exact colors with hex codes.

Keep it concise

This doesn’t need to be a 20 slide deck explaining why you landed on specific typography. Include only the most relevant pieces of content to help colleagues stay on-brand and consistent moving forward.