Presentation Templates

7 Presentation Templates That Every Marketer Needs

Jordan Turner
July 9, 2020
 min read
7 Presentation Templates That Every Marketer Needs7 Presentation Templates That Every Marketer Needs
Table of Contents

Marketers have a lot of stories to tell. In fact, being able to tell a story well is at the forefront of the job. From digital marketing campaigns to search engine optimization (SEO) to performance reports, it’s all in a day's work. Communication is important for marketers, but creating multiple presentations can consume a lot of time and slow down productivity on teams. About 65% of teams create their own presentations, and of those teams 47% say they spend more than 8 hours building any given deck. That’s valuable time that could be spent fine-tuning a campaign or implementing a strategic plan. 

The best marketers tie all marketing campaigns back to performance. After all, nothing compliments your story better than proof in numbers. When creating a presentation it’s important to share strategies, tactics, data, and success stories or failures, but we’ll admit it’s not without its challenges. Choosing the right level of detail and the right type of charts can be hard and time-consuming. At the end of the day, you want to make sure your audience takes away the right data points and information. Great presentations need to tell a story and do so in a clear, concise way to keep the momentum and engagement levels high.

We know that you spend enough time trying to decide which data to pull, how to extract insights from that data, and what action items will come from it— not to mention picking the right charts and slides to tell your story— so we want to make the process more seamless for you. Our goal at is to reduce the amount of time you spend creating the physical presentation so that you can nail your story. To do so, we’ve created a collection of pre-built, fully customizable presentation templates curated by industry experts so that you save up to 75% design time and can focus on your delivery. 

Here are 7 time-saving templates that every marketer needs to tell their story beautifully. And effectively. 

Marketing Campaign Plan

The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. Because marketing campaigns are a complex, multifaceted project, you need a marketing campaign plan template to keep everything organized. Our template helps you break down your marketing campaign from beginning to end. Share your campaign’s target audience and goals, social media and email marketing plans, performance metrics and measurements of success, and much more.

Use our marketing campaign plan template to:

  • Keep all marketing strategy participants on the same page
  • Get stakeholders up to speed
  • Present campaign ideas to executives

Social Media Strategy

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

Use a social media strategy presentation template to:

  • Present research, goals, and strategies to executives
  • Keep social media team members informed
  • Check in on social media campaign progress and deliverables

SEO Report

SEO reports let your clients, supervisors, and investors know how your SEO campaigns are performing. To do so, they need to be comprehensive and succinct. Your SEO report shouldn’t be so long that your audience’s attention wanders, nor should it be so short that you neglect to cover all the bases. 

Use our SEO reporting template to:

  • Share how SEO campaigns are performing
  • Explain strategies and next steps for growth
  • Check in on the status of project deliverables

Digital Marketing Proposal

Are you looking to get your marketing agency hired by a new client? Or perhaps you’re proposing a new digital marketing project to executives in your current company. In either case, you need a persuasive digital marketing proposal. Your proposal should share details about your digital marketing services, plus explain how your services will benefit potential new clients or the company.

Use our digital marketing proposal template to:

  • Convince a new client to choose your marketing agency
  • Pitch a marketing campaign to internal stakeholders
  • Showcase integrated digital marketing campaigns

B2B Marketing Plan

If you don’t have a B2B marketing plan to outline your buyer persona, budget, promotions and advertising, and other strategies, your efforts won’t be as effective. Take the time to put together a B2B marketing plan that gives your campaigns context, examines your resources, analyzes your current marketing performance, and sets up a strategy to achieve your goals.

Use our B2B marketing plan template to:

  • Dive deep into your market and the competitive landscape
  • Plan content with an editorial calendar
  • Outline marketing campaign goals

Content Marketing Plan

Putting all your content marketing skills and resources together in one comprehensive presentation isn’t easy. You need a content marketing plan to create, plan, and organize your content to help your company reach its goals. This will provide context for your marketing campaigns, outline objectives, schedule content, and hold everyone accountable.

Use our content marketing plan template to:

  • Set metrics to track the success of marketing campaigns
  • Keep stakeholders informed
  • Explain next steps for team members involved

Competitive Analysis

A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.

Use our competitive analysis report template to:

  • Analyze your organization’s target market
  • Compare your products or services against competitors
  • Create future strategies to build stronger market share

Did we miss anything? Check out all of our free, pre-built presentation templates here.

Jordan Turner

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.